Overview
Beehiiv and Mailchimp are both excellent tools, but they serve different needs. Mailchimp is one of the oldest and most recognized email marketing platforms, offering a wide range of marketing tools beyond just newsletters.
Key Differences
The main difference between Beehiiv and Mailchimp comes down to focus and features. Beehiiv offers a comprehensive solution while Mailchimp excels in specific areas.
Mailchimp Strengths
- Comprehensive marketing platform
- Huge template library
- Strong e-commerce integrations
- Advanced reporting and analytics
- Website and landing page builder
Mailchimp Weaknesses
- Pricing increases quickly with list size
- Not newsletter-focused, overly complex
- No monetization features for creators
- Strict sending policies
- Free tier very limited
Pricing Comparison
Mailchimp pricing: From $13/month (Essentials). Free tier includes: 500 contacts, 1,000 emails/month
Who Is Mailchimp Best For?
Small businesses needing a full marketing platform with e-commerce integrations
Our Verdict
Mailchimp is a powerful all-in-one marketing tool, but Beehiiv is purpose-built for newsletter creators with better growth and monetization features.
Why Choose Beehiiv?
Newsletter Website Builder
Create a stunning newsletter homepage with Beehiiv's website builder. Custom domains, SEO optimization, and archive pages included.
Built for Creators
Every feature designed with newsletter creators in mind. Not a generic email tool adapted for newsletters.
Custom Domain Support
Use your own domain for newsletters and website. Improve deliverability and brand recognition.
Advanced Segmentation
Target specific subscriber groups based on behavior, engagement, tags, and custom fields. Send the right content to the right people.
Ready to try Beehiiv?
Get started with Beehiiv's free tier — no credit card required. Unlimited subscribers included.
Choose Beehiiv If...
- You want to monetize your newsletter
- Growth tools and referral programs matter to you
- You need a dedicated newsletter platform
- You want to keep 100% of subscription revenue
- Built-in ad network appeals to you
Choose Mailchimp If...
- You value comprehensive marketing platform
- You value huge template library
- You value strong e-commerce integrations
- You value advanced reporting and analytics
- You value website and landing page builder